• WORK
  • BIO
  • GUT
  • CONTACT

MIKE ABADI

Associate Creative Director/Writer

  • WORK
  • BIO
  • GUT
  • CONTACT
 

STATE STREET GLOBAL ADVISORS

We all experience imprecision in our everyday lives. These banners let customers know that your investments shouldn't face the same issue.

 

PROJECT MANAGEMENT INSTITUTE (PMI)

We gave the campaign message a twist by using steampunk imagery.

 
 

Assured Guaranty

Municipal bonds are only as safe as a city’s financial, economic, and political climate. A new theme line and digital campaign nudged investors to get an extra layer of protection.

 
 
 

Assured Guaranty: linkedin

During uncertain times, it's critical to reassure investors of Assured Guaranty's continued strength.

To protect their nest egg, we encouraged investors to insure their muni bonds with Assured Guaranty.  

 

ALLIANCE BERNSTEIN

The fixed income market should never be a riddle, wrapped in a mystery, inside an enigma.

 

NASDAQ

For decades, Nasdaq has been known primarily as a listing exchange. So to illustrate the range of their expertise, we built a microsite around the theme of ambition. We then defined and united their four business units—Tech, Trade, Intel, and List. The relaunch consisted of C-Suite profiles, videos, case-study infographics, news feeds, and social media elements. Below is an overview of the site.

Click for a more complete view of these infographics.

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For Smart Beta, we developed a microsite that highlighted Nasdaq's attention to detail. The story was told with animation, a scrolling product list, and downloadable articles & research.

To promote the revamp of their Investment Relations software, we developed an animated landing page and microsite with a product demo, videos, and a customer feedback section.

 

NASDAQ: E-BLAST

One email couldn't do justice to the benefits of Nasdaq's Storytelling Guide. By creating this series, we were able to focus on specific features of the guide.

 

WORLD GOLD COUNCIL /
STATE STREET GLOBAL ADVISORS

Two short web videos that speak to the cache and history behind the yellow metal.

 

Plus a digital game that put gold production into the hands of our prospects.

 

Institute of Management Accountants: LinkedIn 

Static ads capsulized the career advantages of becoming a Certified Management Accountant.

 

UNITED RENTALS

To engage customers of this equipment rental company, our microsite combined real world benefits with a sweepstakes to win tickets to four huge sports championships.

 
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UNBRANDED DIABETIC RETINOPATHY DRUG (PITCH)

To educate diabetic patients and their caregivers about this debilitating eye condition, we recommended Experiential, Instagram, YouTube, and Out-of-Home advertising.

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